The Power of the User Experience

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You’re an expert at using user interfaces. But turning that expertise around to create applications that deliver great user experiences (UX) is something else – something that requires a different way of thinking about what an application is and how applications should be built. As a user, you can tell when development teams haven’t fully mastered this new paradigm when you find yourself frustrated (or even defeated) by some application on your computer or phone. As a developer, you want to know what will let you create an effective UX. This session shows why you still meet applications with UIs that don’t work and how Internet-based companies use the UX design process to create applications that redefine industries…industries like the one SWIFT is in.

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