Flying Cars, User Experience Research, Attitude, and Behavior

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Ask a user their opinion on the value of a feature and you may get a very different answer than logs analysis will show. Tomer Sharon explains why.
Engineers and product managers understand that products should solve real problems and provide an excellent user experience. They want to learn about customers needs and abilities. However, sometimes what a user says and how a user acts don't align.
In this talk, Tomer Sharon discussed the relationship between attitude and behavior - a concept that highly affects the quality of research.
Topics included:
What is User Experience?
- 3 types of User Experience Research questions
- Examples of discrepancy between attitude and behavior
- 6 factors that affect the relationship between attitude and behavior
- Tips for evaluating ideas in a valid and reliable way.

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