Salespeople Embracing IT All by Nikolaus Kimla

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Salespeople Embracing IT All puts forth the concept that salespeople, being the primary contact points between company and customers, are actually “entrepreneurs in the enterprise.” Because they have daily contact and feedback on products and services, they can actually be part and parcel of the innovations within any company and should be a working part of that process. Software tools should fully support them—not weigh them down with cumbersome reporting and micromanaging—as should the sales management structure.
These concepts have been applied in the creation of his CRM software product Pipeliner, which is further revolutionizing the sales process.

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