Design controls everything. What I learned from D2C in New York.

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I went to New York and saw the D2C brand. What is D2C? Why is it accepted in the world now? I wanted to know that.
This D2C brand is WARBY PAKER. It sell glasses and sunglasses. All planning, manufacturing, sales and customer support are done by WARBY PAKER. There are no distribution costs and promotion costs. So WARBY PAKER can offer it cheaply & reasonable.
WARBY PAKER’s design is Yasashii and Kawaii. Design taste and feeling, forms a brand. It’s not easy.
Also, A part of the sales will be paid for social contribution programs.
Website and Instagram also have the same TonMana*. Then, the apps is very nice. (*TonMana is JAPANESE English, it means torn & manners.)
https://youtu.be/HoSjmiVLsLU
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English @Medium
https://medium.com/@bluerasheen/6bc9b01eeabc
Japanese @note
https://note.mu/bluerasheen/n/n5f1657eee668

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