Conduct a content audit to understand what content we have and what state it’s in? Of course. Conduct user research to understand the goals, pain points, and context of our audience, and how well the current state is working for them? Of course. Both activities generate valuable observations and insights—but it’s just, well, a lot. It can be hard to synthesize from either activity, much less bridge the two. Plus, many findings are qualitative, which have value, but are stronger when supported by quantitative findings.
This session will share methods and tools for building a user-centered, data-driven content strategy.