OzCHI Industry keynote

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In 2006 I gave the industry keynote at OzCHI. I lamented the current state of user-centred design, expressed concern that there weren't enough skilled practitioners and suggested we should be focusing more on design and less on user-centred.Twelve years have passed. UCD is now HCD and design is being sold as the way for businesses to get ahead. Let's look at what's happened between then and now, the current state of the design industry and what might happen next.

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