Designing Business-to-Business UX / Jonathan Arad

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A great user experience is necessary for whomever the target audience for your website is. However, a B2B UX comes with its own set of best practices distinct from a B2C website.
In this event we will explore several key differences between B2B and B2C UX concepts. From psychological sales process, User vs. Buyer, content, and beyond.
We will focus on real use cases and practical takeaways for UX designers, allowing you to understand how to approach a B2B project.

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