UX Thailand 2017
Information is the heart of any IT products. It can also be said that the no.1 cause of unusable products is from bad information design.
In this workshop, I would like to introduce the audience to the area of information design through some cognitive psychology theory, case study, and 'Affinity Diagram', or a universal information organization method using sticky notes.
The focus of this workshop will be on how to conduct affinity diagramming and various scenarios to apply affinity diagramming, such as research synthesis, project kick-offs, design ideation, and more.
Phijarana Rattanathikun (Pij)
Founder, Design and Research Lead at Pruxus Design
Former Lead User Experience Designer at SCB