Running Design Sprints in Emerging Markets

  • 0
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39

The Design Sprint is a technique that is very popular when solving problem in companies that have a design driven culture . Even with a design driven culture its still not easy to get the adoption in this companies. Emerging Markets such as Sub Saharan Africa have a lot of problem that really need the adoption of design driven problem solving especially when time and resources are scarce. The Design Sprint can help companies be able to solve problems and optimize for their solutions. In my experience as a Design Sprint Master and after running a campaign dubbed #DesignSprintNearYou I noticed that there was a lack of knowledge and misconception on this practice. A lot have heard of the process but have never been in one. Running Design Sprint has also proved a challenge even when referring to case studies from other regions . I found out that it was indeed a problem about how we sold this craft . Instead , I some decided to run some experiments to understand more . This talk proves to tell more stories about the impact of design sprints and some of the stories within Sub Saharan Africa using it , a brief about what it is and how to succeed at making it work in Africa.

More Slides