As the digital world matures, businesses are beginning to understand the importance of building user engagement long term. “Engaging design” has become a key requirement for almost every digital product and yet, what is often overlooked, is the fact that getting the product live is only the beginning. The real task of building a sticky, engaging experience starts post go-live.
This talk will explore the reality of building user engagement post go-live. It'll cover steps for measuring success, identifying, growing and retaining habitual users, and importantly, it’ll cover managing client relationships and empowering clients to take ownership of their engagement strategy long term.
Through some recent case studies, we’ll explore the power of taking clients on the journey with you and the success that planning for post go-live can bring to a project.