Designing under true pretences: How to gain backing for what needs doing

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Great design makes everything better. But to do that, it must first be funded - typically through the dreaded business case, with its cost/benefit analysis. So how can we sell the benefit of "making everything better" in a corporate business case? The answer is: we can't. We need to be selective. But how do we select?
This presentation will provide practical guidance, illustrated with examples, to help you work out how best to tell your story to gain the backing you need. This talk is for anyone who needs help turning their design ideas into investment decisions. It's especially suited to people working in corporate environments, and will cover essential concepts, even vocabulary, and practical how-to's.
Presented by Mike Efron at Managing Design 2017

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